---
title: Designing for neurodiversity (ADHD, Autism, Dyslexia)
description: The Legal & General Case Study
image: https://meetaandi.com/hubfs/5-Apr-01-2026-07-01-50-3314-AM.png
---

[Skip to content](https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia#main-content)

[![](https://meetaandi.com/hs-fs/hubfs/MeetAandi-Logo-web.png?width=248&height=50&name=MeetAandi-Logo-web.png)](https://meetaandi.com)

- Products
  
  Show submenu for Products 
  
    - [Video Accessibility](https://meetaandi.com/video-accessibility)
    - [Document Accessibility](https://meetaandi.com/document-accessibility)
    - [Coach Aandi](https://meetaandi.com/coach-aandi-feb-2026)
    - [Accessible Design](https://meetaandi.com/writing-and-designing-for-accessibility)
    - [Accessibility Training](https://meetaandi.com/accessibility-training)
    - [DE&I Consulting](https://meetaandi.com/dei-consulting)
    - [Music Accessibility](https://meetaandi.com/music-accessibility)
- Video Tool
  
  Show submenu for Video Tool 
  
    - [Upload video](https://www.meetaandi.com/video-tool?#uploadVideos)
    - [Manage videos](https://www.meetaandi.com/video-tool?#manageVideos)
- [Pricing](https://meetaandi.com/price-guide)
  
  Show submenu for Pricing 
  
    - [Legacy Documents](https://meetaandi.com/legacy-packages-v1)
    - [Government Glow-up](https://meetaandi.com/government-glow-up)
    - [Access for Every Brain](https://meetaandi.com/access-for-every-brain)
- [About](https://meetaandi.com/about)
- [Blog](https://meetaandi.com/blog)
- [Login](https://www.meetaandi.com/video-tool?#login)
- Profile
  
  Show submenu for Profile 
  
    - [Manage Credits](https://www.meetaandi.com/video-tool?#credits)
    - [Logout](https://www.meetaandi.com/video-tool?#logout)
- Admin
  
  Show submenu for Admin 
  
    - [Inbox](https://www.meetaandi.com/video-tool?#inbox)
    - [Manage Blog](https://www.meetaandi.com/video-tool?#adminBlog)
    - [Manage Credits](https://www.meetaandi.com/video-tool?#adminCredits)
    - [Dashboard](https://www.meetaandi.com/video-tool?#adminDashboardMain)

Open main navigation

Close main navigation

- Products
  
  Show submenu for Products 
  
    - [Video Accessibility](https://meetaandi.com/video-accessibility)
    - [Document Accessibility](https://meetaandi.com/document-accessibility)
    - [Coach Aandi](https://meetaandi.com/coach-aandi-feb-2026)
    - [Accessible Design](https://meetaandi.com/writing-and-designing-for-accessibility)
    - [Accessibility Training](https://meetaandi.com/accessibility-training)
    - [DE&I Consulting](https://meetaandi.com/dei-consulting)
    - [Music Accessibility](https://meetaandi.com/music-accessibility)
- Video Tool
  
  Show submenu for Video Tool 
  
    - [Upload video](https://www.meetaandi.com/video-tool?#uploadVideos)
    - [Manage videos](https://www.meetaandi.com/video-tool?#manageVideos)
- [Pricing](https://meetaandi.com/price-guide)
  
  Show submenu for Pricing 
  
    - [Legacy Documents](https://meetaandi.com/legacy-packages-v1)
    - [Government Glow-up](https://meetaandi.com/government-glow-up)
    - [Access for Every Brain](https://meetaandi.com/access-for-every-brain)
- [About](https://meetaandi.com/about)
- [Blog](https://meetaandi.com/blog)
- [Login](https://www.meetaandi.com/video-tool?#login)
- Profile
  
  Show submenu for Profile 
  
    - [Manage Credits](https://www.meetaandi.com/video-tool?#credits)
    - [Logout](https://www.meetaandi.com/video-tool?#logout)
- Admin
  
  Show submenu for Admin 
  
    - [Inbox](https://www.meetaandi.com/video-tool?#inbox)
    - [Manage Blog](https://www.meetaandi.com/video-tool?#adminBlog)
    - [Manage Credits](https://www.meetaandi.com/video-tool?#adminCredits)
    - [Dashboard](https://www.meetaandi.com/video-tool?#adminDashboardMain)
- [Contact us](https://meetaandi.com/contact-us)

[Contact us](https://meetaandi.com/contact-us)

 Apr 3, 2026, 3:10:35 PM

# Designing for neurodiversity (ADHD, Autism, Dyslexia)

![Picture of Belinda Vesey-Brown](https://meetaandi.com/hs-fs/hubfs/WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg?width=50&name=WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg) [Belinda Vesey-Brown](https://meetaandi.com/blog/author/belinda-vesey-brown)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia) [Twitter icon](https://twitter.com/intent/tweet?url=https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia) [envelope icon](mailto:?body=https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia)

![5-Apr-01-2026-07-01-50-3314-AM](https://meetaandi.com/hs-fs/hubfs/5-Apr-01-2026-07-01-50-3314-AM.png?width=1200&height=628&name=5-Apr-01-2026-07-01-50-3314-AM.png)

How Legal & General turned accessibility into a growth engine

Building a digital world that works for everyone isn’t just “the right thing to do” it’s one of the most underutilised growth levers in business today.

When you design for neurodiversity particularly ADHD, Autism and Dyslexia you’re not designing for a niche. You’re removing friction for everyone and when friction disappears, performance follows. The numbers don’t lie.

## **The Legal & General Case Study**

Legal & General (L&G), a major financial services company, undertook a web accessibility audit and redesign focused on simplifying their digital experience.

What happened next was immediate and hard to ignore:

- **Immediate impact:** Within 24 hours of launching accessibility improvements, organic search traffic jumped by 25%… and quickly climbed to 50%.
- **Conversion growth:** Within three months, their conversion rate had doubled.
- **Total ROI:** Within one year, the project delivered a 1**00% return on investment.**

This wasn’t a slow burn. It was a step change.

## **The Strategy: Designing for the Neurodivergent Mind**

The transformation wasn’t about adding more, it was about removing barriers.

**For ADHD:**

They eliminated attention hijackers. No more auto-playing videos, fewer intrusive pop-ups and a clear, focused “success path” for users to follow.

**For Autism:**

They introduced predictability. Consistent navigation, clear labels and a calmer interface with more white space and less sensory overload.

**For Dyslexia:**

They removed the walls of text. Clean sans-serif fonts, better spacing and left-aligned content made everything easier to scan and absorb.

Simple changes. Powerful impact.

## **The Results: Beyond Compliance**

What followed wasn’t just improved accessibility, it was measurable business growth.

- **SEO explosion:** Within 24 hours of implementing technical fixes like alt text and semantic HTML, traffic increased by 50%. Google rewards clarity.
- **Conversion mastery:** A simpler, lower-friction experience led to a 2x increase in conversions within three months.
- **The bottom line:** Within 12 months, the project paid for itself, achieving 100% ROI through increased sales and reduced support demand.

## **The Takeaway**

Inclusive design isn’t a checkbox, it’s a competitive advantage and when you design for the edges, you create better experiences for the middle and that’s where real growth happens.

## Related posts

[![](https://meetaandi.com/hs-fs/hubfs/8-3.png?height=200&name=8-3.png)](https://meetaandi.com/blog/digital-dementia-are-we-raising-thinkers-or-just-fast-searchers)

## [Digital Dementia: Are we raising thinkers or just fast searchers?](https://meetaandi.com/blog/digital-dementia-are-we-raising-thinkers-or-just-fast-searchers)

![Picture of Belinda Vesey-Brown](https://meetaandi.com/hs-fs/hubfs/WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg?width=50&name=WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg) [Belinda Vesey-Brown](https://meetaandi.com/blog/author/belinda-vesey-brown) 

 Apr 3, 2026, 3:16:21 PM

It starts young. A child forgets how to spell a word, because autocorrect will fix it, or a teen...

[Read more](https://meetaandi.com/blog/digital-dementia-are-we-raising-thinkers-or-just-fast-searchers)

[![](https://meetaandi.com/hs-fs/hubfs/4.png?height=200&name=4.png)](https://meetaandi.com/blog/ditch-the-dis-from-disability)

## [Let’s Ditch the DIS from Disability](https://meetaandi.com/blog/ditch-the-dis-from-disability)

![Picture of Belinda Vesey-Brown](https://meetaandi.com/hs-fs/hubfs/WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg?width=50&name=WhatsApp%20Image%202024-03-08%20at%2015.27.52_afa03ac0.jpg) [Belinda Vesey-Brown](https://meetaandi.com/blog/author/belinda-vesey-brown) 

 Apr 15, 2024, 3:03:30 PM

Discover how Meet Aandi is changing the narrative around disabilities in education by focusing on...

[Read more](https://meetaandi.com/blog/ditch-the-dis-from-disability)

[![Man with cane walking down road](https://meetaandi.com/hs-fs/hubfs/5-2.png?height=200&name=5-2.png)](https://meetaandi.com/blog/digital-inclusivity-provides-greater-resilience)

## [Digital inclusivity provides greater resilience](https://meetaandi.com/blog/digital-inclusivity-provides-greater-resilience)

![Picture of Alex Bey](https://meetaandi.com/hs-fs/hubfs/Alex%20Headshot%20smaller.jpg?width=50&name=Alex%20Headshot%20smaller.jpg) [Alex Bey](https://meetaandi.com/blog/author/alex-bey) 

 Apr 15, 2024, 3:35:41 PM

Learn more about the accessibility tools that are helping people who are blind or have limited...

[Read more](https://meetaandi.com/blog/digital-inclusivity-provides-greater-resilience)

[Document accessibility](https://meetaandi.com/document-accessibility)  
[Video accessibility](https://meetaandi.com/video-accessibility)  
[Music accessibility](https://meetaandi.com/music-accessibility)  
<https://www.meetaandi.com.au/?#training><https://www.meetaandi.com.au/?#training>[Writing & designing for accessibility](https://meetaandi.com/writing-and-designing-for-accessibility)  
[Accessibility training](https://meetaandi.com/accessibility-training)  
[DE&I consulting](https://meetaandi.com/dei-consulting)

#### Connect with us

facebook-f icon linkedin-in icon Twitter icon instagram icon

Terms & Conditions  
Privacy Policy

© Brio Group 2025

**Brio Group is all about accessible communication and is made up of:**

Accessible Design

[![BrioWebsiteLogos_BrioGroup - Cropped](https://meetaandi.com/hs-fs/hubfs/BrioWebsiteLogos_BrioGroup%20-%20Cropped.png?width=142&height=100&name=BrioWebsiteLogos_BrioGroup%20-%20Cropped.png)](https://www.briogroup.com.au/)

Accessible Education

[![thumbnail_Meet Aandi Logo Only_White (1)](https://meetaandi.com/hs-fs/hubfs/thumbnail_Meet%20Aandi%20Logo%20Only_White%20(1).png?width=252&height=63&name=thumbnail_Meet%20Aandi%20Logo%20Only_White%20(1).png)](https://www.meetaandi.com.au/)

 

Delivering Accessibility Globally

[  +61 1300 255 733](tel:1300255733)

[  info@meetaandi.com](mailto:info@meetaandi.com)

[ Contact us](https://www.meetaandi.com.au/?#contact)  
[   About us](https://meetaandi.com/about)

---

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Belinda Vesey-Brown",
    "url" : "https://meetaandi.com/blog/author/belinda-vesey-brown"
  },
  "dateModified" : "2026-04-03T05:10:35.551Z",
  "datePublished" : "2026-04-03T05:10:35.000Z",
  "headline" : "Designing for neurodiversity (ADHD, Autism, Dyslexia)",
  "image" : [ "https://meetaandi.com/hubfs/5-Apr-01-2026-07-01-50-3314-AM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://meetaandi.com/blog/designing-for-neurodiversity-adhd-autism-dyslexia",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://meetaandi.com/hubfs/MeetAandi-Logo-web.png"
    },
    "name" : "Brio Group Pty Ltd"
  }
}
```