Captions or not

Here is a stat you can't ignore – 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimised for silent viewing. So, how happy are you with the quality of your captions on your videos?

If you think about when you would want to watch a video without sound, you would list things like, being in a quiet space, like a library, on a bus or train, maybe you don't have headphones as you are waiting in line, in the car (not driving of course) or maybe you are just multitasking.

This article is worth the read as some good stats in here about why you would want to consider captions on your videos. 

https://www.nexttv.com/news/mobile-videos-often-watched-without-audio-study-finds

Contact the team on 1300 255 733 so we can work out how we can help you be more inclusive and accessible.