When people hear the term Audio Description (AD), the first assumption is often: “Oh, that’s for people who are blind or have low vision.” And while that’s true—it’s essential for those communities—it’s also only part of the story.

Audio Descriptors are for everyone.

They’re not just about ticking accessibility boxes or meeting legal requirements. When used well, AD enriches your content, boosts engagement, and opens new doors to communication. Whether you’re creating materials for students, clients, customers, or internal teams—AD is an easy win that adds real value.

What exactly is Audio Description?

Audio Description is a spoken narration that explains important visual elements of a video or live event. It describes things like actions, settings, gestures, facial expressions, or visual cues that aren’t explained in dialogue.

Think of it as a narrator that helps someone follow the visual story when they can’t see it—or when they’re not in a position to watch. It’s a companion voice that adds clarity, detail, and meaning to content that might otherwise be missed.

Why is it necessary?

Audio Description gives access. For people who are blind or have low vision, it turns inaccessible content into a usable experience. But more than that—it helps people who:

• Prefer to listen rather than watch

• Are learning in a second language

• Are neurodiverse and process spoken content better than visual

• Are multitasking and can’t focus visually

• Want to revise or review content while on the go

It’s a tool that supports different ways of learning and engaging—not a niche feature, but a foundational one.

Common myth: “It’s only for blind people”

Let’s put this one to rest. Limiting AD to vision-impaired audiences overlooks its broader benefits. In fact, when content includes audio description, it becomes more inclusive, flexible, and adaptable.

For example:

• Students can listen to course material during a commute, and follow practical demonstrations more easily.

• Clients in professional training can revisit presentations as audiobooks—perfect for busy schedules.

• Customers can access product tutorials without needing to watch a screen—useful for diverse accessibility needs and lifestyle preferences.

AD offers freedom of choice, better understanding, and greater access. That helps everyone.

How easy is it to implement?

At Meet Aandi, we’ve made the process simple, efficient, and tailored. We have a way you can easily add in the audio descriptions yourself.

Here’s how it works:

1. You upload your video

2. AI adds in the captions (you can also teach it so it gets it right the next time with specific spelling of names for example)

3. You can add in your AD where needed

4. You export your video files

It’s a simple and quick process where AI does alot of the work for you.

Not a nuisance, not a nice-to-have—it’s a need-to-do

AD shouldn’t be seen as an inconvenience or something “extra” that only matters for compliance. It’s a core communication tool—one that helps your message land more clearly with more people.

And it’s a strategic advantage: better engagement, better reach, and a better experience for your audiences.

Ready to make your content more powerful and inclusive?

Talk to Meet Aandi about how easy it is to add Audio Descriptors to your content—we can set you up with a trail account to see for yourself.